JUMP CUT
A REVIEW OF CONTEMPORARY MEDIA

Why the personal is still political—some lessons from contemporary Indian documentary

Free market, branded imagination—Harry Potter and the commercialization of children’s culture

Jyotsna Kapur

Jyotsna Kapur teaches in the department of Cinema and Photography, Southern Illinois University (http://cp.siu.edu/). She is currently finishing a book, Out of Control: Children’s Consumer Culture, American Cinema, and the Transformation of Childhood in Late Capitalism (Wayne State University Press) which examines the invention of children as consumers in Hollywood films produced for children in the 90s and in children’s marketing literature. Her research and teaching interests are documentary and ethnographic film, the Japanese and German New Wave, postmodernity and globalization of media industry, and critical theory based on Marxism, socialist-feminism, and race.