JUMP CUT
A REVIEW OF CONTEMPORARY MEDIA

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Art of branding: Tartan "Asia Extreme" films

 

Chi-Yun Shin

Chi-Yun Shin is a Senior Lecturer in Film Studies, Sheffield Hallam University, United Kingdom, where she teaches classes such as Contemporary East Asian Cinemas, Alternative Cinemas, and Contemporary British Cinema. She has co-edited, with Julian Stringer, New Korean Cinema (Edinburgh University Press, 2005). Currently, she is editing an anthology on Asian Film Noir and planning a monograph on Korean film directors.