JUMP CUT
A REVIEW OF CONTEMPORARY MEDIA

 

For Rupert Murdoch’s News Corporation film is even less significant because of the company’s longtime emphasis on television and publishing, which have always been the key to Murdoch’s empire. In 1990, publishing brought in four times the revenue that television and filmed entertainment did, and in 1996, it was still 25% more than both film and TV.

In 2008, the newspapers and publishing were 30% of News Corp’s earnings. Cable, broadcast and satellite television were about 44%, with filmed entertainment — representing both film and television — at 20%.

However, in the wake of the 2008 economic crisis, early reports indicate that changes in this model for Murdoch, and that television will take on a much more significant role. Thanks to the severe slump in advertising revenue for newspapers and broadcast and a major downturn in the publishing industry, Murdoch announced that in 2009, cable generated 50% of his company’s operating income.[11] [open endnotes in new window]

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